Creating an empowering clothing brand for kids.
Monkeybar Buddies, a Portland-based client, developed a product for active girls who wanted to embrace their love of movement and themselves. As the business changed and added a line for teens, the brand needed to grow. Sadie Medley, a longtime design partner, brought me in for strategy, co-creative direction, verbal identity, and copywriting to create a new brand, website, product names, and packaging that embraced the present but also prepared young women for their bright futures.
From a new strategy, name variation, tagline, and messaging, to renaming products, creating new ones, writing web copy, product descriptions, and social campaigns, we developed a more grown-up version of the brand, which was very successful. Because sometimes, the most important things are the ones you can’t even see. MBB. Undergear that gets it.
Role: Creative Director, Copywriter, Verbal Identity Specialist
Creative Director, Designer: Sadie Medley Creative
