Creating a home for one of Portland’s premiere realtors.
Local real estate pro Chylese Austin was ready to go out on her own and needed a brand for her new firm, Lark + Fir. After discovery, it became apparent that unlike other realtors, Lark + Fir gives you a home buying, selling, and agenting experience so personalized and natural, it feels like coming home.
After developing the positioning, brand narrative, and tagline, I brought in a designer to develop the verbal identity and website, making sure all materials embraced the new brand and expressed what Lark + Fir is all about: Love where you Land.
Following a successful launch, Lark + Fir landed clients and sales in their first year. They also opened several offices. From signage to a living tagline wall, t-shirts to merch, the branding continues to play a prominent role in their communications. I can’t wait to see what they do next.
Visit Lark + Fir.
Real estate is about more than hardwoods and hardware – it’s about connections and community. That’s why we listen to every client with a close ear and an open mind and make every transaction a personal one. By combining expertise with passion to create concierge service, we’ve built a company that does more than help you buy or sell a home – it also feels like one. Welcome to Lark + Fir.
Roles: Creative Director, Brand Strategist, Branding Consultant, Copywriter, Project and Client Management
Designer: Kait Kenobi