Creating a movement for artists.
Artists know and love Derwent pencils and art supplies. They’ve been a leader in the UK for decades, but aren’t as well known in the United States. When they were ready to expand awareness and increase sales in the U.S. marketplace, they came to Limbo Films – and me – for help.
From discovery and strategy to positioning, a branding workshop, tagline, brand narrative, and TV campaign, our work helped them redefine themselves to appeal to a new segment of customers. Derwent remains on the cutting edge of innovation in art supplies. From Inktense to Lightfast, Dewent empowers artists to do what they love. Derwent. Draw On.
Why just draw when you could draw attention? Why go for a pencil when you could be part of a movement? We innovate so that you can innovate, too. So draw a box, but don’t stay in it. Create a line, and then cross it. Because it’s more than a pencil, it’s a bridge between artists here, there, and everywhere. We’re changing the way you think about pencils because we’re changing those, too. Why just draw a line
when you could make a mark?
Role: Creative Director, Copywriter, Branding Consultant
Partner: Limbo Films
We created a campaign that used Derwent’s innovative history, humor, and America’s love of British spy movies to capture attention and introduce American artists to Derwent. The campaign gives viewers a behind-the-scenes look at the imaginary Derwent Color Lab where science, magic, and sarcasm blend to make the most innovative art pencils – and videos – anywhere. In each spot, an American artist tests new products with Derwent’s Head Inventor with quirky but ultimately great results. Derwent, as always, is there, helping artists complete their ultimate mission: to make art. Unfortunately, campaign production was paused during the pandemic.