Giving a new prescription savings card an identity – and some laughs.
When Luscinia Health’s new prescription savings card needed a new name and brand identity, they came to me for help. The current name explained the card’s function but didn’t tap into the emotion or bigger picture: people couldn’t afford their prescriptions. After a branding workshop and new positioning, we landed on the perfect name for a smart, friendly advocate who fills in the gaps: RefillWise.
RefillWise, the prescription savings card, is a friendly, optimistic, and easy way to start saving on your meds. It’s also free and accepted everywhere prescriptions are filled. (Insert joy, here.)
Once the brand and website were launched, I brought in a director to work with me on developing campaign concepts to pitch. The result? A humorous, pharmaceutical spoof campaign complete with TV, radio, and social. Limbo Films joined the team and brought it all to life.
Role: Creative Director, Copywriter, Verbal Identity Specialist, Client and Project Manager
Director: Guy Baker
Production Company: Limbo Films
When it comes to the rising cost of prescriptions, people feel frustrated, giving them some pretty big emotions. Thanks to RefillWise, though, people can save money on their meds. And thanks to this campaign, RefillWise increased sign-ups, developed brand awareness, and made people laugh in the process. RefillWise. Affordable prescriptions start now.
“When we were launching a new brand that needed a great name and a great personality, we knew Kari was the right choice. She gracefully walked our team through the emotional process of defining the soul of our new product, and what she created is still the core of who RefillWise is today. Then Kari imagined a fun new TV campaign, brought in the right team, and creative directed and produced it to great success. We highly recommend Kari!”
– Keith Jacobs, Marketing Director, Luscinia Health, RefillWise